Make-A-Will Month Campaign

contents

Can be customized for evergreen use (used at anytime of the year)

Timeline

May

May 13
Campaign kick-off email from FreeWill

May 16
Campaign information session 1 pm EST

June/July

Request content

Content Team produces copy for partners

August

Send content to donors

August 9 ‍

Deadline to request copy for this campaign

Campaign graphics

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Frame #1 – What is MAWM?

Frame #2 – One Million Wills

Frame #3 – The Power of a Will