2026 Winter Bequest Campaign
Resources
Winter Bequest Content Center
Winter Bequest External Facing Slides
Random Acts of Kindness Week Content Center
Example Emails
- Sample – Partner Story Framing
- Sample – Future You Framing
- Sample – Future You Framing – Staff Email
- Sample – Partner Event Framing
- Sample – Random Acts of Kindness
- Sample – Random Acts of Kindness – Staff Email
Timeline
November
Nov 11
Campaign kick-off email from FreeWill
Nov 13
Campaign information session 1 pm EST
Watch recording here
December
Request content
Content Team produces copy for partners
January/February
Send content to donors
Feb 6
Deadline to request copy for this campaign