Make-A-Will Month 2026 Campaign
Resources
Campaign Overview slides
Content Center
Example emails
- Sample 1 - Partner Event or Observance
- Sample 2 - Mission Story
- Sample 3 - A Love Letter that Lasts
- Sample 4 - What is MAWM?
- Sample 5 - National Family Day
- Sample Staff Emails
Timeline
May
May 4
Campaign kick-off email from FreeWill
May 7
Campaign information session - recording here
May 21
Faith-based Campaign information session - recording here
June/July
Request content
Content Team produces copy for partners
August
Send content to donors
August 7
Deadline to request copy for Make-A-Will Month campaign
September 4
Deadline to request copy for National Family Day campaign